New Optical Sorter Distribution Rights in France and Belgium
A new exclusive distribution agreement between Westrup and Satake gives Westrup the right to sell optical sorters in France and chosen segments in Belgium as of March 1st, 2021.
We are pleased to announce that Westrup now represents the leading brand of optical sorters from Satake, with rights to distribute in France and certain segments in Belgium. French and Belgian customers will place their order directly with Westrup in France, and therefore have a partner to turn to within the European Union when looking to solve their optical sorting needs.
“I have been looking forward to sharing this news. It is a very important step for Westrup and provides our customers, as well as Satake’s customers, with many benefits. Being able to offer a wide range of equipment, services and technical solutions allows our customers to focus on their business, while we take care of the rest. We are certain that this agreement will have a huge beneficial impact for all our French and Belgian customers”, says Bo Borne Jørgensen, CEO of Westrup A/S.
LEADING BRAND OF OPTICAL SORTERS
Satake’s world renowned optical sorting machines are a great addition to supplement our state-of-the-art seed cleaning equipment. With this new agreement, all French and Belgian customers will have easy access to both Westrup’s and Satake’s expertise in seed sorting, technical support, and service on machines.
And we are not only adding quality machines to our business. We are also lucky to welcome Sébastien Garcia to our team, who up untill March 1st was Satake’s Sales Engineer in France. This means we now have an in-house, French speaking expert on optical sorters – an addition that will strengthen not only our team in France, but the entire company.
“Sébastien Garcia has more than 10 years of experience in Satake optical sorters. His knowledge is going to be invaluable to the entire company. We are looking forward to introducing him to our side of the business, so we can get started on supporting our French customers in the best possible way”, says Christine Coutard, Country Manager in France.
IN-HOUSE SEED TESTING FACILITIES
As part of the agreement, our in-house test centre will be upgraded with a Satake optical sorter. Customers who use our test centre facilities are therefore able to run their product on both Westrup small-scale sorting equipment and on Satake’s precision optical sorters in one visit.
Visits to our test centre are always supplemented with technical advice from our in-house experts, providing customers with all the information they need to make qualified decisions for their business.
Besides this new exclusive distribution agreement, Westrup and Satake also have a valid strategic partnership agreement from 2017 covering the German speaking areas as well as Denmark and Sweden for the distribution, service and installation of Satake optical sorters. With the addition of Sébastien Garcia to the team, we are certain, that customers in all areas will feel a positive impact of this new agreement.
We look forward to working closely with Satake to provide the best solutions for all our customers.
